quinta-feira, 6 de novembro de 2014


The Atmosphere in Hermès’ Chinese Brand Shang Xia

Founded in 2008, Shang Xia’s boutique in Shanghai is all about the art of living and promises a unique encounter with the heritage of Chinese design and craftsmanship. It pursues an ideal of harmonious living: the balance between private life and social surroundings, the equilibrium between traditional countryside tranquility and the modern life and moving between the enjoyment of a “slow life” and an urban “fast pace”.

Shang Xia calls for the best in terms of the product quality. Skilled artisans work with rare woods to make Ming-style furniture.
Master bamboo cutters search remote mountainsides for young bamboo that has never seen the sun – then plait it into pin-thin encasements for porcelain tea cups.
In spring and summer, nomadic tribes people comb the fluffiest cashmere then hand-wash, dry and weave the fibre on traditional looms.

The end result is Shang Xia’s collections of striking furniture, fine decorative objects, exquisite accessories and luxurious scarves, shawls and jackets. Each year Shang Xia creates a series of limited edition “cultural objects”. These collectibles convey messages of tradition, know-how, guardianship, remembrance of tradition and historical heritage.

PHOTOS via PinterestDAzulterrA

The essence of Shang Xia lies in “family, love and the spirit of transmission from one generation to another”. The name of Shang Xia means “up” and “down”, the continuous flow of energy from past, to present and the future.
The artistic director, Qionger Jiang, emphasizes Shang Xia is independent from Hermès. It employs the Chinese materials, Chinese design, Chinese craftsmanship and a Chinese management team.Read more in...

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